{"id":23473,"date":"2021-05-20T17:25:33","date_gmt":"2021-05-20T09:25:33","guid":{"rendered":"https:\/\/mag.addmaker.tw\/2021\/05\/20\/a-dreamy-collaboration-between-production-and-design-antous-path-to-innovations\/"},"modified":"2021-05-20T17:27:59","modified_gmt":"2021-05-20T09:27:59","slug":"antou-taiwan-brand","status":"publish","type":"post","link":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/","title":{"rendered":"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations"},"content":{"rendered":"\n<p>From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the cutleries. This is the Taiwanese brand that has been generating enormous traction both in domestic and foreign markets in recent years, ANTOU.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"\u8a2d\u8a08\u88fd\u9020\u7814\u7a76\u6240\uff5c\u8a2d\u8a08\u5e2b\u00d7\u5de5\u5ee0\u5922\u5e7b\u5408\u4f5c\u54c1\u724c\u6253\u9020\u570b\u969b\u7cbe\u54c1\uff01\u53f0\u7063\u300cAntou \u5cb8\u982d\u300d\u9019\u6a23\u505a\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/6c0reiDDfmE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Get to know ANTOU through our video!<\/figcaption><\/figure>\n\n\n\n<p>ANTOU began as a collaboration between a metal processing factory located at Antou Lane, Changhua County in Central Taiwan, known for its solid strengths in processing, and an innovative, creative designer. After completing his master\u2019s degree in product design, Yen Chen Chang, the aforementioned designer, joined forces with Ying-Fen Sung, who hails from a background in international trade and owns Dicas Metal Co., Ltd. with clients coming from major brands from across the globe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/2_e688aae59c96-2020-11-06-e4b88be58d8812.42.32.jpg?w=900&#038;ssl=1\" alt=\"Ying-Feng Sung, Owner of Dicas Metal Co., Ltd., and Co-Founder of ANTOU\" class=\"wp-image-17123\"\/><figcaption>Ying-Feng Sung, Owner of Dicas Metal Co., Ltd., and Co-Founder of ANTOU<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8870.png?w=900&#038;ssl=1\" alt=\"\" data-id=\"17124\" class=\"wp-image-17124\"\/><figcaption class=\"blocks-gallery-item__caption\">Dicas Metal Co., Ltd. has an enormous plant.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dmit-6.jpg?w=900&#038;ssl=1\" alt=\"\" data-id=\"17120\" class=\"wp-image-17120\"\/><figcaption class=\"blocks-gallery-item__caption\">CNC machining on the pen. (Image: ANTOU)<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The partnership that marked the beginning of ANTOU<\/h2>\n\n\n\n<p>\u201cAt the beginning, Sung wanted to create some product displays for an international exhibition, and three designers, myself included, had taken on this one-stop visual to product design project,\u201d said Yen Chen. Though Dicas was a major supplier to European and American brands and its OEM portfolio spans industrial components to metallic logos of luxury cars and parts of designer bags, confidentiality agreement prevented these works to be shown. Needing to display Dicas\u2019 technical competences through alternative products, Sung had reached out to Yen Chen. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/2_e688aae59c96-2020-11-06-e4b88be58d8812.41.34.jpg?w=900&#038;ssl=1\" alt=\"Yen Chen Chang, Co-Founder of Yenchenyawen Design Studio and ANTOU\" class=\"wp-image-17126\"\/><figcaption>Yen Chen Chang, Co-Founder of Yenchenyawen Design Studio and ANTOU<\/figcaption><\/figure>\n\n\n\n<p>Hence, they divided metal processing into five areas: stationery and souvenirs, electronic appliances, furniture, and cutleries, and designed more than 30 products. Having no budget constraints nor sales pressure from sketches to prototyping, the designers worked on all aspects of design to showcase the products\u2019 craftsmanship and industrial strength.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Design-Sketch.jpg?resize=900%2C600&#038;ssl=1\" alt=\"design sketch of ANTOU's product\" data-id=\"22898\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Design-Sketch.jpg\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/design-sketch\/\" class=\"wp-image-22899\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Design-Sketch.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Design-Sketch.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Design-Sketch.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Design-Sketch.jpg?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Design-Sketch.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"690\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Showroom.jpeg?resize=900%2C690&#038;ssl=1\" alt=\"\" data-id=\"22900\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Showroom.jpeg\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/showroom\/\" class=\"wp-image-22901\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Showroom.jpeg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Showroom.jpeg?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Showroom.jpeg?resize=768%2C589&amp;ssl=1 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Left: design sketches from the initial design project Right: a variety of product prototypes were created (Image: ANTOU)<\/figcaption><\/figure>\n\n\n\n<p>Just as expected, the international exhibition was a resounding success and Dicas\u2019 technical strengths impressed many foreign buyers. Though Dicas received many orders, Sung began to wonder, \u201cThough our processing skills are superb, we don\u2019t have our own brand and Taiwan is still absent from the international market. Though we work diligently, we aren\u2019t always guaranteed any reward for our efforts.\u201d And she became determined to develop her own brand!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf8818.png?resize=900%2C599&#038;ssl=1\" alt=\"The master puts the metal into the automatic polishing machine\" class=\"wp-image-22773\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf8818.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf8818.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf8818.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf8818.png?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf8818.png?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>An in-house polishing machine was designed and set up at DICAS to enable the same consistency and quality across each product.<\/figcaption><\/figure>\n\n\n\n<p>Dicas is an upstream supplier to many small-scaled, family-owned metal processors in Antou Lane. An invisible processing value chain is found within the lane, where a product is often created as a result of a collective effort. As long as orders continue to arrive upstream, revenues could also be shared with downstream small-scale factories. Therefore, the new brand was given the name ANTOU, which is not only the name of their location, but also means \u201csource of the water\u201d in Mandarin, in the hopes of leading the value chain through creating designer products in an endless, circle of life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating brand positioning among diverse products<\/h2>\n\n\n\n<p>Located in an area of comprehensive industry chain and long-term vendor partnerships, ANTOU is able to maintain excellent control over the entire metal processing procedures and techniques. Nevertheless, having access to such a competent value chain has also led to new problems \u2013 what products to make and how to shape brand positioning?<\/p>\n\n\n\n<p>Moving from \u201cexpo displays\u201d to \u201cmass-produced products\u201d, the team is required to consider channels, target audiences, and transportation costs among other factors. After checking and integrating their resources, the team also exchanged experiences and observations acquired from attending international expos. The duo then decided to focus on their familiar favorites \u2013 gifts and souvenirs. From there, the team decided to target \u201cstationery\u201d, which is widely enjoyed by the international market and has a good growth potential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"613\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7947-1.png?resize=900%2C613&#038;ssl=1\" alt=\"Design team are discussing the product\" class=\"wp-image-22780\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7947-1.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7947-1.png?resize=300%2C204&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7947-1.png?resize=768%2C524&amp;ssl=1 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>The design team discussed product feasibility as well as channel marketing strategies through sketching and 3D printing.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Manufacturing skills provide the strongest support for innovative pen design.<\/h2>\n\n\n\n<p>ANTOU launched PenC in 2017. From observing factory machinery and their structures, the writing tip has been designed into a claw-like fixture that works with hundreds of ballpoint refills from different brands. \u201cPeople\u2019s writing habit is actually based on the writing tip. Some prefer Japanese gel-ink, while others prefer fountain pens.\u201d The fixture design works with different writing habits, allowing for reuse and reduces waste.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"782\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_pen-c-3.jpg?resize=900%2C782&#038;ssl=1\" alt=\"The pen made by AUTON can be changed several pen leads\" data-id=\"22719\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_pen-c-3.jpg\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/pen-c-3-2\/\" class=\"wp-image-22720\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_pen-c-3.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_pen-c-3.jpg?resize=300%2C261&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_pen-c-3.jpg?resize=768%2C668&amp;ssl=1 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"blocks-gallery-item__caption\">The pen design works with various ballpoint refills (Image: ANTOU)<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7990.png?resize=900%2C599&#038;ssl=1\" alt=\"Elastic claw structure\" data-id=\"22767\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7990.png\" data-link=\"https:\/\/mag.addmaker.tw\/dscf7990\/\" class=\"wp-image-22768\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7990.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7990.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7990.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7990.png?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7990.png?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"blocks-gallery-item__caption\">A flexible claw-like design<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Countless efforts, including various metals and processing techniques, had gone into adjusting the writing tip to allow for diverse refill sizes. Finally, a flexible fixture was created that secures the writing tip in place. In 2019, the pen was further updated to accommodate the widely used G2 ink refill in Japan, thereby helping the brand to penetrate the Japanese market and generating more than NT$2 million on a local crowdfunding site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8892.png?resize=900%2C599&#038;ssl=1\" alt=\"The leaders of ANTOU\" class=\"wp-image-22784\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8892.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8892.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8892.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8892.png?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8892.png?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>Sung and Yen Chen immersed in discussions on shipments to Japan.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainable management: optimized experience &amp; expanding product lines<\/h2>\n\n\n\n<p>Since its inception in 2017, ANTOU has launched various stylish stationery items, each of which having won the Golden Pin Design Award. To make the brand more sustainable, ANTOU has come up with two important strategies, \u201ccontinued optimization through market feedback\u201d and \u201ccost control and product expansions\u201d.<\/p>\n\n\n\n<p>Take their multi-functional pens for instance. Currently, ANTOU offers Pen S, which has a rounded body, and Pen C, crafted with an angular body. Small adjustments were made based on user feedback even after their launch; for example, to make Pen C more wear resistant and durable, hard anodizing and frosting were adopted for its surface coating from generic anodizing and paint. Besides market-specific product adjustments, user feedback regarding size and weight were also accepted, and a solution in the form of Pen C mini was offered in this year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7999.png?resize=900%2C599&#038;ssl=1\" alt=\"Coating\" class=\"wp-image-22788\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7999.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7999.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7999.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7999.png?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/dscf7999.png?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>From left to right: Gen 1, Gen 1 after three years of use, and Gen 2. Though no visible difference is found across the different generations, but the coating on Gen 1 pens was more prone to peeling after wear.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_6014.jpg?resize=900%2C506&#038;ssl=1\" alt=\"ANTOU-pen C mini\" class=\"wp-image-22791\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_6014.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_6014.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_6014.jpg?resize=768%2C432&amp;ssl=1 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>The size and weight of Pen C mini were designed to accommodate the Asian market (Image: ANTOU)<\/figcaption><\/figure>\n\n\n\n<p>An equally important strategy includes cost control and product expansions. By mixing Sung\u2019s years of experience and knowledge in processing and international trade with Yen Chen\u2019s design skills, the W stationery items are created from three modules and can be further processed to become 12 distinct products that include cord organizers, trays, paper weights and stationery holder. On top of saving costs, ANTOU can also rapidly expand its product offering to accommodate for market expansions.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9606.jpg?w=900&#038;ssl=1\" alt=\"\" data-id=\"17142\" data-link=\"https:\/\/mag.addmaker.tw\/dscf9606\/\" class=\"wp-image-17142\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=900%2C600&#038;ssl=1\" alt=\"Different cutting methods in the same mold\" data-id=\"22902\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/different-cutting-methods-for-the-same-mold\/\" class=\"wp-image-22902\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/Different-cutting-methods-for-the-same-mold.jpeg?w=1800&amp;ssl=1 1800w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Left: Metal compressor modules of different widths, allowing the company to create products of diverse sizes while keeping resources to a minimum. Right: Different products can be created by using different cutting techniques on the same module.<\/figcaption><\/figure>\n\n\n\n<p>All products in the W series carries the same design element and can be stacked together to achieve an elegant and consistent look. By using different processing techniques, the objects are also more functional and better serve the preference and need for each user.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_4528.jpg?resize=900%2C599&#038;ssl=1\" alt=\"ANTOU's stationery\" class=\"wp-image-22795\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_4528.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_4528.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_4528.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_4528.jpg?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_img_4528.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>The curved design of the W series allows for stacking and display (image: ANTOU).<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9611.jpg?resize=900%2C599&#038;ssl=1\" alt=\"Groove\" data-id=\"22797\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9611.jpg\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/dscf9611-3\/\" class=\"wp-image-22797\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9611.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9611.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9611.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9611.jpg?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9611.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_2.jpg?resize=900%2C599&#038;ssl=1\" alt=\"the ideas of groove\" data-id=\"22723\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_2.jpg\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/2-14\/\" class=\"wp-image-22724\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_2.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_2.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_2.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_2.jpg?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_2.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">The added grooves at the bottom allows the stationery holder to also serve as a tray.<\/figcaption><\/figure>\n\n\n\n<p>Having thought of the products rubbing against one another while being stacked, the surface of the metal has gone through hard anodizing treatment to prevent scratches from forming. In addition, after taking the direction of the milling machine\u2019s cutting process into consideration, a ripple-like silhouette was given to the tray.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9616.jpg?resize=900%2C599&#038;ssl=1\" alt=\"the back of the storage tray\" class=\"wp-image-22801\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9616.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9616.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9616.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9616.jpg?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf9616.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption>The markings on the back of the tray are specifically arranged to resemble ripples.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A mutual desire for product quality leads design and production to work hand-in-hand. <\/h2>\n\n\n\n<p>When asked to elaborate on the mediations between design and production, Yen Chen admitted, \u201cThere will always be a struggle between design and production. But Sung knows \u201cthe kind of quality that designers want\u201d and she is always willing to try new things. I think this is the most valuable and beneficial part of our partnership.\u201d On the other hand, Sung laughed, \u201cIt\u2019s not like I can work with just about any designer! I choose to work with Yen Chen because I love his designs.\u201d<\/p>\n\n\n\n<p>There may be opposing viewpoints from designers and production personnel during the product development process. But in ANTOU\u2019s case, Sung has frequently participated in international expos in the past, and besides having a unique eye for products, she is also committed to quality. Coming from a trading background, she lacked technical expertise at the beginning but quickly made up for it by researching technologies and requiring all employees to have hands-on processing skills. To achieve even higher standards, not only does Sung participate in tests and machinery enhancements herself, but she also designs machinery tracks based on her craftsmen\u2019s experience. This pursuit for quality allows her to pay more attention to design details, thereby securing their partnership.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8794.png?resize=900%2C599&#038;ssl=1\" alt=\"Hand polished\" data-id=\"22803\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8794.png\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/dscf8794-3\/\" class=\"wp-image-22804\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8794.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8794.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8794.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8794.png?resize=360%2C240&amp;ssl=1 360w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_dscf8794.png?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"608\" src=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_e688aae59c96-2020-11-23-e4b88be58d883.23.01-1.jpg?resize=900%2C608&#038;ssl=1\" alt=\"Hand polished-2\" data-id=\"22805\" data-full-url=\"https:\/\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_e688aae59c96-2020-11-23-e4b88be58d883.23.01-1.jpg\" data-link=\"https:\/\/mag.addmaker.tw\/2020\/12\/03\/antou-taiwan-brand\/e688aae59c96-2020-11-23-e4b88be58d883-23-01-1-3\/\" class=\"wp-image-22806\" srcset=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_e688aae59c96-2020-11-23-e4b88be58d883.23.01-1.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_e688aae59c96-2020-11-23-e4b88be58d883.23.01-1.jpg?resize=300%2C203&amp;ssl=1 300w, https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/04\/1_e688aae59c96-2020-11-23-e4b88be58d883.23.01-1.jpg?resize=768%2C519&amp;ssl=1 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Craftsmen working on metal processing treatment.<\/figcaption><\/figure>\n\n\n\n<p>Alternatively, the design blueprints also highlight a designer\u2019s understanding of the production processes. Yen Chen understands the limitations in every processing technique, and by reflecting this understanding in his designs, ANTOU is able to save processing costs and to create unique product characteristics. Production cost, the most important element in product development, is also carefully saved through the designer\u2019s partnership with production personnel to create modular designs that allow for further expansion and product innovations.<\/p>\n\n\n\n<p>\u201cIt would be terrific if your design could be liked by even one-tenth of the world. It also took centuries for European brands to get to where they are today.\u201d ANTOU acknowledges that it takes time to build a brand; getting different countries to enjoy your products at price points accepted by the market is a laborious process. Rather than being a fad, ANTOU wishes for long-term sustainability. By using their respective expertise, the ANTOU duo join forces to create products that they love.<\/p>\n\n\n\n<p>Read more\uff1a<a href=\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/dare-bike-cmf-design\/\">Behind the Scene: How Does DARE Use CMF Design to Penetrate Global High-end Bicycle Market?<\/a><br><a href=\"https:\/\/mag.addmaker.tw\/2020\/10\/29\/lajos-diffuser-bottle\/\">Cherished by Celebrated Milanese Designer! Designer Brand LAJOS Partners with Taiwanese Factories to Wow the World with High-End Products<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\"><div class=\"wp-block-button has-custom-width wp-block-button__width-50\" style=\"border-radius: 30px 0px 0px 30px;\"><a class=\"wp-block-button__link\" href=\"https:\/\/addmaker.tw\/tw\/factories\" target=\"_blank\" rel=\"noreferrer noopener\">\u627e\u88fd\u9020\u5de5\u5ee0<\/a><\/div><div class=\"wp-block-button has-custom-width wp-block-button__width-50\" style=\"border-radius: 0 30px 30px 0;\"><a class=\"wp-block-button__link\" href=\"https:\/\/addmaker.tw\/topics\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"border-radius: 0;\">\u8a0e\u8ad6\u5340<\/a><\/div><\/div>\n\n<p class=\"mt-2 has-very-light-gray-background-color has-background\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/addmaker.tw\/\"><strong>\u52a0\u9ede\u88fd\u9020<\/strong><\/a>\u70ba\u7522\u54c1\u958b\u767c\u5c08\u696d\u77e5\u8b58\u4ea4\u6d41\u793e\u7fa4\uff0c\u5c08\u696d<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/addmaker.tw\/topics\">\u554f\u7b54<\/a>\u63d0\u4f9b\u958b\u767c\u8005\u4e92\u52a9\u5b78\u7fd2\uff0c\u4e5f\u53ef\u4ee5\u5feb\u901f\u7684\u641c\u5c0b\u5728\u5730\u7684<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/addmaker.tw\/factories\">\u512a\u79c0\u8a2d\u8a08\u8207\u88fd\u9020\u5ee0\u5546<\/a>\u3002\u512a\u79c0\u7522\u54c1\u8cc7\u8a0a<a href=\"https:\/\/mag.addmaker.tw\/contact\/\">\u6b61\u8fce\u6295\u7a3f<\/a>\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u8207 60,000+ \u8b80\u8005\u4e00\u8d77\u8a02\u95b1\u6700\u65b0\u6587\u7ae0<\/h3>\n<style id='mailster-form-default' type='text\/css'>.mailster-embeded-form body{background:0;padding:0;margin:0}.mailster-embeded-form .mailster-form-body{padding:5px !important;margin:auto !important}.mailster-form-wrap{max-width:100%;max-height:95%;min-width:100px;-webkit-overflow-scrolling:touch}.mailster-form{margin-bottom:20px;position:relative}.mailster-form:before{content:'';position:absolute;display:block;height:100%;width:100%;z-index:1;background-repeat:no-repeat;background-position:center center;background-size:20px 20px;background-image:url('https:\/\/mag.addmaker.tw\/wp-content\/plugins\/mailster\/assets\/css\/..\/img\/loading.gif');visibility:hidden;opacity:0;transition:opacity .15s ease-in-out}.mailster-form.loading:before{opacity:1;visibility:visible}@media only screen and (-webkit-min-device-pixel-ratio:2),only screen and (min-resolution:192dpi){.mailster-form:before{background-image:url('https:\/\/mag.addmaker.tw\/wp-content\/plugins\/mailster\/assets\/css\/..\/img\/loading_2x.gif')}}.mailster-form:after,.mailster-form-fields:after{content:'.';visibility:hidden;display:block;height:0;clear:both}.mailster-form .mailster-form-fields{transition:all .15s ease-in-out}.mailster-form.completed .mailster-form-fields{height:0;min-height:0;opacity:0;overflow:hidden}.mailster-form,.mailster-form .input,.mailster-form .mailster-form-info{width:100%;box-sizing:border-box}.mailster-embeded-form .mailster-form{margin-bottom:3px}.mailster-form .mailster-wrapper{position:relative;margin-bottom:2px;transition:opacity .15s ease-in-out}.mailster-form.loading .mailster-wrapper{opacity:.2}.mailster-form textarea.input{resize:vertical;height:150px}.mailster-form li{list-style:none !important;margin-left:0;padding-left:0}span.mailster-required{font-size:120%;font-weight:700;color:#bf4d4d}.mailster-lists-wrapper ul{list-style:none;margin-left:0;padding-left:0}.mailster-lists-wrapper ul li{margin-left:0}.mailster-list-description{color:inherit;display:block;margin-left:25px;font-size:.8em}.mailster-form-info{height:0;border-radius:2px;padding:5px;margin-bottom:4px;color:#fff;padding:9px 16px;transition:all .2s;-webkit-transform:scale(0);-moz-transform:scale(0);-ms-transform:scale(0);transform:scale(0)}.mailster-form.loading .mailster-form-info{opacity:0}.mailster-form-info a{color:#fff}.mailster-form-info.success,.mailster-form-info.error{display:block;height:100%;-webkit-transform:scale(1);-moz-transform:scale(1);-ms-transform:scale(1);transform:scale(1)}.mailster-form .error input,.mailster-form .error select,.mailster-form .error textarea{outline:2px solid #bf4d4d;outline-offset:0}.mailster-form-info.error{background:#bf4d4d}.mailster-form-info.success{background-color:#6fbf4d;text-align:center}.mailster-form-info ul,.mailster-form .mailster-form-info p{margin:0;padding:0;max-width:initial}.mailster-form-info ul li{color:inherit;margin-left:0}.mailster-submit-wrapper{margin-top:6px}.mailster-form .submit-button{cursor:pointer}.mailster-form .submit-button:focus{outline:0}<\/style><style type=\"text\/css\" media=\"screen\" class=\"mailster-custom-form-css\">\n.mailster-form.mailster-form-1 .submit-button{background-color:#1e73be;color:#ffffff;}\n.mailster-form-1 .mailster-submit-wrapper .submit-button{border-radius:35px;border: 0px;margin-left:5px;padding:7px 23px;}\n.mailster-submit-wrapper{margin-top:0;}\n.mailster-email-wrapper{display:inline-flex;width:100%;}\n.mailster-form-1 .mailster-email-wrapper input.input{width:100%;padding: 7px 20px;border-radius: 46px;border: 1px solid #ccc;}\n.mailster-form-fields{display:inline-flex;width:100%;}\n<\/style>\n<form action=\"https:\/\/mag.addmaker.tw\/en\/mailster\/subscribe\/\" method=\"post\" class=\"mailster-form mailster-form-submit mailster-ajax-form mailster-form-1\" novalidate><input name=\"_action\" type=\"hidden\" value=\"subscribe\">\n<input name=\"_timestamp\" type=\"hidden\" value=\"1784887850\">\n<input name=\"_referer\" type=\"hidden\" value=\"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/posts\/23473\">\n<input name=\"_nonce\" type=\"hidden\" value=\"4173d5524d\">\n<input name=\"formid\" type=\"hidden\" value=\"1\">\n<div class=\"mailster-form-fields\">\n<div class=\"mailster-wrapper mailster-email-wrapper\"><input id=\"mailster-email-1\" name=\"email\" type=\"email\" value=\"\" placeholder=\"\u8f38\u5165\u60a8\u7684Email\" class=\"input mailster-email mailster-required\" aria-required=\"true\" aria-label=\"\u8f38\u5165\u60a8\u7684Email\" spellcheck=\"false\"><\/div>\n<div class=\"mailster-wrapper mailster-submit-wrapper form-submit\"><input name=\"submit\" type=\"submit\" value=\"\u8a02\u95b1\" class=\"submit-button button\" aria-label=\"\u8a02\u95b1\"><\/div>\n<\/div>\n<\/form>\n\n","protected":false},"excerpt":{"rendered":"<p>From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the&#8230; &raquo; <a class=\"read-more-link\" href=\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\">read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":23474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1655],"tags":[1665,1673,1677,1674,1675,1676,1656,1678],"class_list":["post-23473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-brand","tag-cnc-en","tag-industrial-design","tag-metal","tag-metal-processing","tag-office-supplies","tag-product-design","tag-stationery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations<\/title>\n<meta name=\"description\" content=\"From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the cutleries. This is the Taiwanese brand that has been generating enormous traction both in domestic and foreign markets in recent years, ANTOU.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations\" \/>\n<meta property=\"og:description\" content=\"From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the cutleries. This is the Taiwanese brand that has been generating enormous traction both in domestic and foreign markets in recent years, ANTOU.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"AMag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/addmakertw\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T09:25:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T09:27:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2020\/12\/img_6014.jpg?fit=2000%2C1125&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"AddMaker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AddMaker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\"},\"author\":{\"name\":\"AddMaker\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#\/schema\/person\/7628a7a1115a914055b711bce1b24287\"},\"headline\":\"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations\",\"datePublished\":\"2021-05-20T09:25:33+00:00\",\"dateModified\":\"2021-05-20T09:27:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\"},\"wordCount\":1754,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#organization\"},\"keywords\":[\"brand\",\"cnc\",\"Industrial design\",\"Metal\",\"metal processing\",\"Office Supplies\",\"product design\",\"stationery\"],\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\",\"url\":\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\",\"name\":\"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations\",\"isPartOf\":{\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#website\"},\"datePublished\":\"2021-05-20T09:25:33+00:00\",\"dateModified\":\"2021-05-20T09:27:59+00:00\",\"description\":\"From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the cutleries. This is the Taiwanese brand that has been generating enormous traction both in domestic and foreign markets in recent years, ANTOU.\",\"breadcrumb\":{\"@id\":\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/mag.addmaker.tw\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#website\",\"url\":\"https:\/\/mag.addmaker.tw\/en\/\",\"name\":\"AMag\",\"description\":\"Product Design\/Development\/Manufacturing Knowledge\",\"publisher\":{\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mag.addmaker.tw\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#organization\",\"name\":\"\u52a0\u9ede\u88fd\u9020\",\"url\":\"https:\/\/mag.addmaker.tw\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/01\/cropped-\u5de5\u4f5c\u5340\u57df-7-1.png?fit=178%2C60&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/01\/cropped-\u5de5\u4f5c\u5340\u57df-7-1.png?fit=178%2C60&ssl=1\",\"width\":178,\"height\":60,\"caption\":\"\u52a0\u9ede\u88fd\u9020\"},\"image\":{\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/addmakertw\",\"https:\/\/www.instagram.com\/addmaker2018\/\",\"https:\/\/www.youtube.com\/channel\/UChX7XsPV8s_k0hFnIM9V3bw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#\/schema\/person\/7628a7a1115a914055b711bce1b24287\",\"name\":\"AddMaker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mag.addmaker.tw\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mag.addmaker.tw\/wp-content\/litespeed\/avatar\/59c6680e1c5a2646202e626bec9eeef2.jpg?ver=1784607348\",\"contentUrl\":\"https:\/\/mag.addmaker.tw\/wp-content\/litespeed\/avatar\/59c6680e1c5a2646202e626bec9eeef2.jpg?ver=1784607348\",\"caption\":\"AddMaker\"},\"sameAs\":[\"https:\/\/addmaker.a2hosted.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations","description":"From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the cutleries. This is the Taiwanese brand that has been generating enormous traction both in domestic and foreign markets in recent years, ANTOU.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/","og_locale":"en_US","og_type":"article","og_title":"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations","og_description":"From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the cutleries. This is the Taiwanese brand that has been generating enormous traction both in domestic and foreign markets in recent years, ANTOU.","og_url":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/","og_site_name":"AMag","article_publisher":"https:\/\/www.facebook.com\/addmakertw","article_published_time":"2021-05-20T09:25:33+00:00","article_modified_time":"2021-05-20T09:27:59+00:00","og_image":[{"width":2000,"height":1125,"url":"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2020\/12\/img_6014.jpg?fit=2000%2C1125&ssl=1","type":"image\/jpeg"}],"author":"AddMaker","twitter_card":"summary_large_image","twitter_misc":{"Written by":"AddMaker","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#article","isPartOf":{"@id":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/"},"author":{"name":"AddMaker","@id":"https:\/\/mag.addmaker.tw\/en\/#\/schema\/person\/7628a7a1115a914055b711bce1b24287"},"headline":"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations","datePublished":"2021-05-20T09:25:33+00:00","dateModified":"2021-05-20T09:27:59+00:00","mainEntityOfPage":{"@id":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/"},"wordCount":1754,"commentCount":0,"publisher":{"@id":"https:\/\/mag.addmaker.tw\/en\/#organization"},"keywords":["brand","cnc","Industrial design","Metal","metal processing","Office Supplies","product design","stationery"],"articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/","url":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/","name":"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations","isPartOf":{"@id":"https:\/\/mag.addmaker.tw\/en\/#website"},"datePublished":"2021-05-20T09:25:33+00:00","dateModified":"2021-05-20T09:27:59+00:00","description":"From stationery, lifestyle products, to personal accessories, these metallic designer goods all carry a distinctive, refined European flare of luxury and sophistication. Upon closer examination, it can be seen that meticulous craftsmanship has gone into creating the linear form of the pens, the polishing on the surface of the trays, or the construction of the cutleries. This is the Taiwanese brand that has been generating enormous traction both in domestic and foreign markets in recent years, ANTOU.","breadcrumb":{"@id":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mag.addmaker.tw\/en\/2021\/05\/20\/antou-taiwan-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/mag.addmaker.tw\/en\/"},{"@type":"ListItem","position":2,"name":"A Dreamy Collaboration between Production and Design: ANTOU\u2019s Path to Innovations"}]},{"@type":"WebSite","@id":"https:\/\/mag.addmaker.tw\/en\/#website","url":"https:\/\/mag.addmaker.tw\/en\/","name":"AMag","description":"Product Design\/Development\/Manufacturing Knowledge","publisher":{"@id":"https:\/\/mag.addmaker.tw\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mag.addmaker.tw\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mag.addmaker.tw\/en\/#organization","name":"\u52a0\u9ede\u88fd\u9020","url":"https:\/\/mag.addmaker.tw\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.addmaker.tw\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/01\/cropped-\u5de5\u4f5c\u5340\u57df-7-1.png?fit=178%2C60&ssl=1","contentUrl":"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2021\/01\/cropped-\u5de5\u4f5c\u5340\u57df-7-1.png?fit=178%2C60&ssl=1","width":178,"height":60,"caption":"\u52a0\u9ede\u88fd\u9020"},"image":{"@id":"https:\/\/mag.addmaker.tw\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/addmakertw","https:\/\/www.instagram.com\/addmaker2018\/","https:\/\/www.youtube.com\/channel\/UChX7XsPV8s_k0hFnIM9V3bw"]},{"@type":"Person","@id":"https:\/\/mag.addmaker.tw\/en\/#\/schema\/person\/7628a7a1115a914055b711bce1b24287","name":"AddMaker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.addmaker.tw\/en\/#\/schema\/person\/image\/","url":"https:\/\/mag.addmaker.tw\/wp-content\/litespeed\/avatar\/59c6680e1c5a2646202e626bec9eeef2.jpg?ver=1784607348","contentUrl":"https:\/\/mag.addmaker.tw\/wp-content\/litespeed\/avatar\/59c6680e1c5a2646202e626bec9eeef2.jpg?ver=1784607348","caption":"AddMaker"},"sameAs":["https:\/\/addmaker.a2hosted.com"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mag.addmaker.tw\/wp-content\/uploads\/2020\/12\/img_6014.jpg?fit=2000%2C1125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pcEqoa-66B","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/posts\/23473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/comments?post=23473"}],"version-history":[{"count":0,"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/posts\/23473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/media\/23474"}],"wp:attachment":[{"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/media?parent=23473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/categories?post=23473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mag.addmaker.tw\/en\/wp-json\/wp\/v2\/tags?post=23473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}